I'm a UX Designer currently based in Philadelphia. I originally am from New Delhi, India.
Coming from a multi-cultural upbringing, I love to bring the best of both worlds into my design which is known for its sophisticated simplicity and thoughtful details.
I am currently looking for a full-time role in UX Design!
I love everything that has to do with design, typography, and art. I also dabble in motion graphics, music production and gaming.
- Leading an international multi-disciplinary team responsible for creating a fully responsive eCommerce B2B platform.
- Created a design system with a style guide and component library following Atomic Design standards, to establish clear and consistent design practices for the company.
- Designed 50+ assets for promotional purposes including posters as well as motion graphic animations aligned to achieve the company's marketing goals.
- Led the UX team responsible for designing J&J’s internal websites, which involved researching and developing user flows, site maps, wireframes and interactive prototypes.
- Conducted competitive analysis to enhance user experience and visual impact of the site by introducing animated elements, scrolling effects, and adding video content as available.
- Optimized information architecture and naming system of the navigation to make it more intuitive for users to find content.
- Built upon the current design system to elevate the visual design with the goal of creating a recurring site that can be updated throughout the year with a more scalable design system.
- Spearheaded the user interface design of the landing page for the company, with a focus on web3.0 design styles, making it fully responsive and accessible.
- Conducted competitive research and collaborated with product management, stakeholders, graphic designers and developers to establish a unique ‘street’ design style for the product.
- Designed 100+ high-quality web assets and collaborated with development team to ensure best practices for coding and accessibility.
- Founded a design firm that aims to provide web/app development, marketing and SEO services to SMEs with limited resources.
- Designed custom-themed Wordpress websites, implemented SEO strategies for optimization and compiled data insights monthly to advise clients on how to boost their online presence.
- Redesigned website into being fully responsive with increased accessibility following Section 508 & WCAG 2.0 conformance which led to 3x increased user traffic.
- Optimized backend structure with best web practices, reducing page loading time by 10 seconds.
- Developed micro-interactions and animations for a faster and more wholesome user-centered experience.
- Designed Style Guide establishing best practices for company-wide usage of logo, fonts, and colors for a more consistent team and user experience.